“ĂN CƠM CHƯA?”

Introducing the new Philips rice cooker series with Fresh Defense 48h attribute – but not in the usual tech-heavy way.

We chose to connect through something simpler – and deeper by the catchy billboard with a simple question ‘Have you eaten?’, which is not just a question of care, but also a wholesome invitation, a warm greeting, a clumsy apology among Vietnamese people.

Connecting message through O2O by AWO content  – Social challenge – KOLs with emotional approach to encourage everyone to  eat the ‘worth it’ meal  Wherever you are, whatever you do – don’t just eat to get by.

Eat with care. Eat well.