we create a seamlessly unified

connection between brands and

consumers via our

creatology solutions
* scroll down to explore * scroll down to explore
Creatology. Create growth from good.  Creatology. Create growth from good.   Creatology. Create growth from good.  Creatology. Create growth from good.  
We reinvent multiple experiences
that transform brands,
grow businesses and
make lives better.
2007 - 2009
2010 - 2013
2010 - 2013
2017 - 2022

Pioneer in interactive website development & brand identity design service.

Implementation of Vietnam’s edgiest digital campaigns in the 2000s. Shared, loved, and awarded with AMEs.

Official retainer digital marketing service provider for MNCs.

Expansion in both terms of scale & service scope. 20 leading multinational & local corporations under the belt.

Omni-channels ideation & production for the most ‘buzz’ projects of the year.


Start with good.
Grow with creativity

Good inspires our mission in life.
But Creativity empowers us to go forward.

Good leads us to unlock the sustainable development.
But Creativity has us reach to the climax of success path.

At Climax Creatology, Good and Creativity run in parallel in our veins.
We see what others do not. We see CHANCE in CHANGE.
We trust what others doubt. We trust in the unique power of CREATIVITY - TECH - DATA.
We all are eager to generate waves of greatly REVOLUTIONARY TRANSFORMATION to our business and life.


In Change we see Chance

Change is a constant part of life, especially in the fast-paced and highly-connected world that we live in today. Everything around us changes inevitably, and we change as well. No exception, the world of brands and businesses changes rapidly, with new technologies emerging every day.

There's no denying that change is much scary, but unless we push our fear aside and accept it, the best chances will never knock on our doors. Change actually brings us opportunities for renovation and growth.


Good brings sustainable Growth

We believe that only good can make this world better.

It is time to adopt creativity for good, to build brands as people with more consciousness. At Climax Creatology, we embrace and boost the use of creativity to generate waves of change in the way that businesses, brands, and the planet operate.


Creatology empowers digital transformation

The way people value and interact with brands, products, and services is being disrupted and transformed by digital technology. Brands, therefore, constantly attempt to drive growth and transformation accordingly.

At Climax Creatology, we use our unique and powerful methodology of blending creativity - data - technology to uncover certain human truths, detect source of growth, and create meaningful communications & experiences that people love to transform brands & organizations.


Partnering with brands to create
positive impacts on business and life.



runs through our veins.


turns strangers into co-wokers.


keeps us constantly evolving.


strengthens our teamwork.


leads us to better decisions.


helps us evolve into a sustainable business.


gets us to grow much faster.


makes impossible things possible.



A short meditation

Stop. Take a breath.
Avoid acting on impulse


A positive consideration

Whisper. What is the problems?
What are the options?
What is the best path forward?


A small step for change

Act with the best option, carefully
and conscientiously


Mr. Minh Bui


Experiences: 19 years

Agencies: Founder of Group C

Clients: Coca-Cola, Samsung, Sony, Honda, Pepsi, MeadJohnson, Castrol BP, Standard Chartered, FrieslandCampina, PNJ, Kohler, Nestle, Acecook, Orion, Unicharm, Vinamilk, etc.

Ms. Giao Phan

Managing Partner

Experiences: 24 years

- Saatchi&Saatchi: 1996-2003,
- General Manager of Lowe Lintas from 2003-2012 & Managing Director of BBDO VN from 2012-2020

Ms. Thuy Anh Nguyen (Mic)

Planning Director

Experiences: 16 years

Agencies: JWT, Ogilvy Action, BBDO, Climax

Clients: Suntory & PepsiCo, Thiên Long, SCID, Visa, Knorr, Vinamilk, Gillette, Verisign, Mercedes-Benz, Fonterra, KFC, Pharmacity, Electrolux, Hewlett-Packard, Unicharm, Oppo, Johnson & Johnson, La Vache Qui Rit, etc.

Awards & Recognitions: AMEs x3, Lin's Award, WARC Spotlight SEA Contributor

Mr. Quoc Lam (Kwok)

Creative Director

Experiences: 10 years

Agencies: Anymind, BBDO, Dentsu, Lowe, Publicis, Climax

Clients: Nestle', Unilever, TH trueMILK, Oppo, Unicharm, Suntory Pepsico, Sony, Vinamilk, Sanofi, Servier, P&G, Petrolimex, Masan, etc.

Awards & Recognitions: Shortlist Print Adstars, Top 10 Viet Nam Young Spikes 2014, Gold Viet Nam Young Spikes 2015

Ms. Dung Luong

Account Director

Experiences: 7 years

Agencies: BBDO VN, Climax

Clients: Visa, Electrolux, Suntory PepsiCo (Pepsi, 7Up, Mirinda, Sting), Oishi, Huawei, Oppo, RealMe, Vsmart, Bobby, Kido, G Kitchen, Dulux, etc.

Mr. Quan Bui

Head of Technology

Experiences: 11 years

Agencies: Climax Group (Wizard, Climax)

Clients: Vinamilk, Servier, Orion, Coca-Cola, Samsung, Bobby, Honda, Toyota, CircleK, IDP, MG Motor, Vinabeef, etc.

Ms. Thu Le (Lu)

Account Director

Experiences: 9 years

Agencies: Isobar Vietnam, Climax

Clients: adidas, Coca-Cola, LG Essance, VIB, Kido, EVA Air, Tan Hiep Phat, Ovaltine, Triumph, Prudential, Generali, Manulife, Motorola, Nokia, Heineken, Sapporo, Hoegaarden, PNJ, Saigon Tattoo Expo, Orion, FCV, Vinamilk, Moc Chau Milk, Novaland, Cozy, Finhay, Servier, Home Credit, Suntory PepsiCo (Twister), Thiên Long, etc.

Ms. Dotty Đốm

C.H.O (Chief Happiness Officer)

Experiences: 18 months (of food adventure)

Life Motto: “You can’t buy happiness, but you can buy me some Pedigree pate and marrow bones. And that’s kind of the same thing."