THE SILENT “BACKS”
The film follows several families, each with distant members who seem to turn their backs on those they love. But as the stories unfold, we begin to uncover the quiet truth: behind every turned back is a silent act of love.
And throughout it all, Häfele is there, making sure that love remains present, even in the busiest moments of everyday life.
To approach the rational home appliance category, Climax chose to tap into emotions through the metaphor of “the back silhouette” — symbolizing the countless unseen efforts of homemakers.
Paired with the heartfelt music of Kai Đinh, the film serves as a thank-you message to those “backs” who quietly take on the daily chores in our stead. Häfele’s home appliance solutions are portrayed as thoughtful gifts that care for the kitchen — and for one another within the home.