Mirinda Soda Cream Blueberry
The Invasion Of “M”

Mirinda Soda Cream Blueberry The Invasion Of “M”

COMMUNICATION TASK /

It’s another comeback of Mirinda with an exciting flavor – Blueberry Soda Cream. The launch should gain good impression and high trial intent among GenZ. 

COMMUNICATION TASK /

The Summit Lite model blends the brand’s prestige and heritage with the latest technology, a single stylish device with impressive functionality.

The challenge was to create a flexible design system that could transition seamlessly between time display, activity tracker and other apps – helping the wearer stay on top of fitness, sleep, and energy with ease. It also needed a functional design system that didn’t compromise on style and usability, for a watch that works perfectly in the boardroom and at the gym.

CLIMAX’S SOLUTION /

 

The combination of creaminess, tanginess and sweetness in the new flavor was totally mind-blowing. We all went ‘mmmmmm’ at the tasting session. So, the big idea was to show and tell teens how the new purple M might rule their minds in witty fashion. 

CLIMAX’S SOLUTION /

The Summit Lite model blends the brand’s prestige and heritage with the latest technology, a single stylish device with impressive functionality.

The challenge was to create a flexible design system that could transition seamlessly between time display, activity tracker and other apps – helping the wearer stay on top of fitness, sleep, and energy with ease. It also needed a functional design system that didn’t compromise on style and usability, for a watch that works perfectly in the boardroom and at the gym.

SAMPLING ACTIVITY TO MEET “M” /

TEASE /

TVC 30S / 

THE DIGITAL KEY VISUAL /

ACHIEVEMENTS /

 

Sold out on Tiki after 2 weeks

HIGHLIGHT /

Sold out on Tiki after 2 weeks

Teasing clip: 8.1M views

30s clip: 3,9m views on youtube / 16,1M views on Tiktok

UGC on Facebook, Tiktok ++