‘Happiness’ rescued Ovaltine favorability
With little communication and innovation, Ovaltine is a challenger brand in the Tonic Food Drink segment. Mums find Ovaltine as ‘another chocolate-based milk’, without any differentiated imagery lingering in mind. Therefore, the task was to revamp Ovaltine’s image as a creative, fun and smart brand that suits respective kids.
Championship vs. Happiness to raise awareness in hope of saving ‘future adults’ some childhood
Through a social-led campaign, we took performance-driven parents through guilt trip by showing the flip side of ‘championship’, HAPPINESS, and opened an avenue of communication with purpose for Ovaltine.
Ended on a high-note with Hàm Trần short film celebrating moms who pursue their children’s happiness