With the promotion of Rockstar, you can instantly get the 1st-trial prize and more than that.
To instantly catch audience attention and make them excited about the feasibility and practicality, we simply ”borrow” the “Tingting” sound of getting money to bank account to be campaign Creative device.
The memonic Tingting sounds on every time we scan Rockstar, to emphasize the instant win of the promotion and spread it out all channels.
‘Quét ngay, Trúng liền tay ‘promotion offered exciting chances to win mobile phone top-up cards through QR codes under promotional cans. The success of the first season led to a second one with the same prize structure, continuing to draw attention and engage fans. Rockstar’s back-to-back promotions created excitement, making each can a fun opportunity to win and boosting brand interaction.
CAMPAIGN SUCCESS METRICS
Successfully awarded 1 MILLION prizes of 10.000đ mobile top up