/ Communication task/
Coping with harsh competition from rising young energy brands (Monster/ Warrior), Sting with its new variant decided to facilitate an engaging offline activation to prove its efficacy purposefully.
/ Climax’s solution /
We decided to gamify and turned the city into new a playground. GenZ were invited to spot out and check in at instagrammable spots around town with the energy fueled by Sting product and brand spirit. Purpose stayed true to its meaning. The campaign wasn’t another frivolous game, but a cultural exploration nudge that’s worth being a long-term platform.
/ Creative assets /
/ Achievements /
