THIÊN LONG 
unveiled GenZ’s DNA

THIÊN LONG unveiled DNA of Viet GenZ

Been around long enough to be seen as a yesteryear brand,
Thiên Long aimed to resonate with GenZ without compromising its distinguished equity –
“Power of Knowledge”. 

Been around long enough to be seen as yesteryear brand, Thiên Long aims to resonate with GenZ without compromising its judgment equity – “Power of Knowledge”.

CLIMAX’S SOLUTION /

“Tri thức” + Khí chất”

= “Tri chất”

Unearthing GenZ’s likes and dislikes, we arrived at a truth that youngsters nowadays have been perceiving intellect in a broader view and without judgment.

And thus, the rebranding campaign wholly embraced this new school of thought.

CLIMAX’S SOLUTION /

“Tri thức” + “Khí chất” = “Tri chất”

Unearthing GenZ’s likes and dislikes, we arrived at a truth that youngsters nowadays have been perceiving intellect in a broader view and without discrimination.

The revamp campaign, thus, embraced this new school of thought with full support in many senses.

HERO FILM /

KEY VISUAL /

 

Tuấn Tài – U23 Vietnam football player

Mỹ Anh – Young singer-songwriter Runner-up in music competition “The Heroes”

SOCIAL POST /

Content route on Facebook Fanpage Thien Long

 Definition of “Tri Chất”

“Tri Chất” inspiration

Cool GelB accompanies “Tri Chất” of GenZ

SOCIAL POST/

Content route on Facebook Fanpage Thien Long

 Definition of “Tri Chất” “Tri Chất” inspiration Cool GelB accompanies “Tri Chất” of GenZ

/ ACHIVEMENTS / 

HIGHLIGHT /

USER TESTIMONIAL /

“It’s the first time ever I had to search for an ad on Youtube and watched it over and over. Well done, Thiên Long!”

USER TESTIMONIAL/

“The first time there was an ad that I had to find on youtube to watch again! Well done Thien Long!”

Chung Chí Thành
User comments on the Youtube channel
Chung Chí Thành
User comments on the Youtube channel