Today’s Vietnamese women lead dynamic lives and deserve self-care that effortlessly enhances their natural radiance. Vinamilk Combo Beauty understands this need.

Our big idea, “Một bước làm đẹp, cưng dạ, căng da/ Beauty unfolds – One step to glow from stomach to skin,” and tagline, “Cưng dạ căng da/ Nourish the stomach, nurture the skin”  – highlight the power of our yogurt with aloe vera and pomegranate. This message connects internal health to radiant skin, emphasizing the self-care and pampering women deserve.

PHASE 1 – “Be Isaac’s Girlfriend”: The Playful Kick-Off Captivates Young Women

The campaign sparked fan fantasies with the ‘Isaac’s Girlfriend for a Day’ concept, cleverly linking self-care to Combo Beauty yogurt. Isaac’s sweet gestures in the “Cưng Dạ, Căng Da” duet challenge created a unique fan connection. Facebook and TikTok were the perfect platforms for this catchy, youth-focused campaign. This marked the first time a male KOL directly engaged audience, with Isaac’s viral Women’s Day pickup line charming his fangirls.