Cozy

Zeitgeist for the multi-tasking Millennials

Cozy

Zeitgeist for the multi-tasking Millennials

COMMUNICATION TASK

Eco Tea Company has been leader in importing & exporting tea products for 20 years, but their consumer tea line – Cozy – was unknown to Vietnamese. How to make Cozy brand and products appealing to Millennials when they were really late comer in an established market?

CLIMAX’S SOLUTION

Cozy products are inherently harmonious, and hence the brand wanted to remind Millennials about this value. A Cozy me-time moment for regaining balance and enthusiasm always makes sense after a maddening day. Why not ‘Off’ for a short while to come back super ‘On’ after?

Creative assets

The campaign was implemented within 2 months, focusing on creating awareness about the Cozy tea portfolio and spreading the main message.

Creative assets

The campaign was implemented within 2 months, focusing on creating awareness about the Cozy tea portfolio and spreading the main message.

Achievements

Achievements

Next Project

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