![](https://thinkclimax.com/wp-content/uploads/2022/09/KV_Talents-Highres-21-09-2-scaled.jpg)
CLIMAX’S SOLUTION /
“Tri thức” + “Khí chất” = “Tri chất”
Unearthing GenZ’s likes and dislikes, we arrived at a truth that youngsters nowadays have been perceiving intellect in a broader view and without discrimination.
The revamp campaign, thus, embraced this new school of thought with full support in many senses.
HERO FILM /
KEY VISUAL /
Tuấn Tài – U23 Vietnam football player
![](https://thinkclimax.com/wp-content/uploads/2022/09/KV-TuanTai-digital-highres-scaled.jpeg)
Mỹ Anh – Young singer-songwriter Runner-up in music competition “The Heroes”
![](https://thinkclimax.com/wp-content/uploads/2022/09/KV-MyAnh-digital-highres-scaled.jpeg)
SOCIAL POST/
Content route on Facebook Fanpage Thien Long
Definition of “Tri Chất” “Tri Chất” inspiration Cool GelB accompanies “Tri Chất” of GenZ
![](https://thinkclimax.com/wp-content/uploads/2022/09/Screen-Shot-2022-09-22-at-14.40.39-2.png)
HIGHLIGHT /
![](https://thinkclimax.com/wp-content/uploads/2022/09/TL-campaign-results-.jpeg)